Growing Businesses of All Shapes and Size.

I help companies grow products and drive measurable results.

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What Do I Do?

Product Growth and Loops

Creating compounding loops for acquisition and retention, monetization strategies, developing growth models, product growth.

Product Management

User interviews, user stories, developing features, prioritization, roadmaps, running alpha and beta programs, market research, creating user feedback programs.

Product and Marketing Data

Setting up and connecting your product and martech stack. Turning experiments into processes that can scale.

Marketing Automation

Building out data-driven automation systems. Working with sales to nurture leads and help sales run more efficiently.

Product Marketing

Personas, messaging, positioning, sales kits, landing pages, website, case studies.

General Advice

New business and don't know where to start? Nervous because you were burned in the past? Let's talk.

A Few Of My Results

Shipped Sunnova website redesign and CMS migration to Sitecore in 3 months. Launched on-time with no unscheduled downtime and contributed to 400% increase in web leads.
+ Collaborated on business and product requirements documents. Gathered feature and content requirements across teams. Defined and prioritized pre-launch tasks and post-launch backlog.
+ Built and QA tested all customer-facing website content while directing backend development agency.
+ Partnered with internal Salesforce team to build out lead collection and routing systems.

Grew Desti app from alpha launch to 120K users before acquisition by HERE, a Nokia Company.

+ Increased downloads, monthly active users, and promotions in iTunes store.
+ Assisted in pivot from general travel planning app to road trip planning app.
+ Implemented Zendesk for collecting user feedback.
+ Analyzed user feedback, product usage data, and competitive landscape to inform product pivot.

Education and Certifications

Flatiron School - 2018
Introduction to Front End Development

General Assembly - 2014
Introduction to Product Management

American University - 2010
BSBA, Marketing

Reforge - 2021
Growth Series

Codeacademy - 2021

Learn SQL 

280 Group - 2020
Optimal Product Management

CXL Institute - 2020
A/B Testing Mastery
Content Strategy and SEO
Facebook Ads

Google - 2019
Ad Fundamentals
Ads Search
Analytics Individual Qualification

More Information on My LinkedIn

Ready To Get Started?

Let's Talk. No Pressure.

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